Prepare for Spring Business


Prepare for Spring Business

Spring is often viewed as the time when the real estate market comes alive. People who have been preparing to list their homes begin to prepare for its market debut. Be sure that you’re the one they think of when they’re ready to list. Here’s how to prepare for your spring business.

Spring business tip #1: Make sure your database is up-to-date

The most important thing you can do to prepare for spring business is to make sure your database is up to date. Make sure that you have the most current information for every one of your past and potential clients, including updated email addresses, phone numbers, addresses, etc. When you reach out to connect, you want to make sure that you’re reaching out to the right people.

If it’s been a while since you’ve contacted them this information is even more important. They may have a new phone number or a new email addresses. If they’re former clients whom you haven’t spoken to in a while, they may have moved. 

Reaching out to verify information allows you to not only update your database, it also allows you to contact them and see if there is anything they need. Who knows they may have been thinking of listing their home or buying a second home. Reaching out will keep you top of mind, especially in spring business.

Business tip #2: Commit to reaching out consistently

Connecting with your database is another important thing that you can do to grow your business. The key is to do so consistently. Your clients want to hear from you, and not just when you are currently working with them on a transaction. Even if they’re not in the market to buy a home right now, they likely want to know what’s going on in the market. Everyone is curious about how much they could get for their home if they decided to sell now. Spring business is less about listing homes (although there is a large share of that as well), and more about connecting with your network so they think of you when they’re ready to buy or sell.

Reaching out allows you to show your expertise and find out if they’re interested in selling their home right now. Even if they’re not thinking of listing it right away, by staying in touch consistently, you can stay top of mind so that you’re the first one they think of when they’re ready.

Another benefit of reaching out consistently is that you’re the first one they think of when they hear someone they know talking about listing or buying a home. If you are consistently reaching out to them with information about the market or even information about homeownership they begin to trust what you are telling them. You’ll position yourself as an expert in your community. This will make people in your network more likely to refer you to people they know who are interested in buying or selling a home.

CircleCloser makes consistent connecting easier by keeping track of who to call and when. Simply login and start reaching out.

Spring business tip #3: Follow up

Following up is critical to your business. It shows that you care about the other person and are eager to share your expertise with them. It also shows that you care enough about them to take time out of your day to reach out and answer their questions or follow up on a concern that they had.

Buying or selling a home is one of the biggest decisions a person will make in their life. And most people don’t buy or sell a home very often. They don’t know the ins and outs of the buying and selling processes. That’s where you come in. They have questions even if they don’t realize it. As an experienced professional in the industry, You probably know what they want to or should ask you without them even seeing a word. By answering their questions, you can help to allay their fears and inform them at the same time. This empowers them to make the right decision for their needs. 

For people in your database who aren’t actively looking to buy or sell a home, you can still follow up with them. If they own their home, you can share with them how much their home would be worth in this market. Or you can just reach out to say hello. Even if they’re not currently thinking about buying or selling, they may know somebody who is.

Why don’t more agents follow up?

Although you may know that you need to follow up with your network, you may be anxious to do so. After all, you don’t want to seem like you’re bugging or disturbing them. However, it’s not a nuisance if you are sharing information and your expertise. You are providing a service that they are sure to appreciate. The more you follow up with people in your network, the more comfortable you will be doing so. Continue to follow up and know that you’re getting better at it each time you do it. Following up isn’t just a spring business suggestion, it’s a year-round suggestion, especially if you want to succeed. 

Business tip #4: Review your goals

The spring is also an excellent time to follow up with your goals. Goals are essential to building a business, especially if you’re preparing for spring business. How close are you to being where you want to be to achieve your goals for 2024? 

Since it’s been a few months since you have set your goals, now it’s a good time to review them. If you’ve been doing your daily Power Hours and connecting with your clients consistently, you should be close to being a track. However, sometimes life happens and you may fall off course. Luckily, there’s still time this year to get back on track and achieve your goals.

If you’re on track then great job. Keep doing what you’re doing and you’ll have a better chance of reaching your goals at the end of the year. If you have fallen off track or you’re struggling, there is still time to get back on. The key is to remain consistent throughout the rest of the year. Consistently do a daily Power Hour, consistently put your business first, consistently connect with your clients, etc. Consistency pays off in the end.

Let CircleCloser help you optimize your spring business

CircleCloser was developed with busy real estate agents in mind. Once you upload and sort your database, CircleCloser gives you a list of people to contact based on your connections and goals. Once you contact them, mark them off the list and continue to deliver great service to your clients all day. Keep track of all your business and one place. Click here to learn more.

Eric Johnson

Eric Johnson

Hi. I’m Eric Johnson. I help busy real estate professionals be more successful. I've spent the last 20 years teaching and training relationship marketing and coaching business owners to help them reach their goals.