What is one thing that you can do to boost your business and generate leads? A Power Hour. The successful real estate professionals know that they have to consistently connect with the people in their databases, especially their top clients. Lead generation is critical to success in the real estate business. Even if people aren’t in the market to buy or sell a home at this moment, they may be ready at some point in the future or they know someone ready now. By maintaining consistent contact with them, you can ensure that you stay top of mind.  You want to be the first person they call when they are ready to buy or sell and the first person they think of if they know someone who is. That’s where your Power Hour comes in. The Power Hour ensures that you’re reaching out to everyone you need to in your database within the appropriate time frame.

What is it and why does it matter?

A Power Hour is a 60-minute chunk of time you set aside each day to work on your business. This includes logging in to CircleCloser and connecting with the people on your dashboard. Once you close the circle and you’ve connected with everyone on your list, your Power Hour is done. It’s that easy. The hardest part is carving out the time to do them every day, or at least several times a week. The good news is that you can break that 60 minutes up into smaller chunks. To fit better into your schedule. For example, You can do two thirty-minute chunks or even four fifteen-minute chunks. It doesn’t matter how it’s done, just that it gets done.

Power Hours are important because they force you to spend time working on your business. Connecting with your clients is one of the most important things that you can do to build the foundation of a strong real estate business that can weather any market. Although real estate agents know that they need to keep in touch with their clients and prospects, it is often one of the first things to be overlooked when they get busy. Here are some ways to make your Power Hour part of your process.

Make it a habit

A habit is a task that is so ingrained in your daily life that you can’t even consider not doing it. It’s like showering or brushing your teeth; you’d feel weird not doing it every day. The key is to make your Power Hour and lead generation in general so ingrained in your daily life that it feels weird if you don’t do it.

Schedule it. Scheduling your Power Hour is one of the best ways to make sure it gets done every week. That way you know it won’t slip through the cracks. If it’s on your calendar you’re sure to do it. If you have to break the hour into smaller chunks, schedule those blocks of time into your day. Then make sure that you follow through with doing them. Breaking your day into time blocks can also help you complete the other essentials of your business. It’s a helpful tool that allows you to put your business first.

Use scripts

Scripts give you a guideline on what to say. Many people use scripts if they’re new to the business and aren’t used to generating leads. The scripts give them the confidence to converse with their clients and prospects more productively. Instead of worrying about what to say or what to say next, they can focus on what the person is saying. As a result, they can focus on the ways to serve.

Experienced agents rely on scripts as well. Scripts give them an outline to follow when they are connecting with new clients and prospects. As they grow more comfortable in the relationship, they’re able to modify the script to match how the other person wishes to be communicated with. For example, some clients may want you to get right to your reason for calling. They prefer to skip the small talk that starts most conversations. Others prefer to have small talk before launching into the reason for calling. As your relationship evolves you will learn these preferences. 

But scripts aren’t just for voice conversations, you can also use them for text conversations as well. Many agents struggle with what to say to clients. A script gives you a template to use that can be personalized for each client. Or you can make your script general enough that can be used for any client. This takes the guesswork out of your Power Hour. And it makes it easier to connect with more people because you don’t have to wonder what to say. Of course, you can tailor your message for each client or prospect, but with a script you have a basic outline to follow.

Focus on connecting during your Power Hour

Power Hours and scripts allow you to do one thing more easily: connect with your clients. At the end of the day, that’s likely why you’ve got to real estate to begin with. You love connecting with people and enjoy the social aspect of real estate. Real estate allows you to connect with people and help them achieve their homeownership goals. 

Your Power Hour allows you to set aside time to connect with everyone in your database who you need to connect with at that time. When you do your Power Hours consistently, you will end up connecting with everyone in your database, Some of them multiple times, throughout the year. Scripts give you an outline to follow so that you can focus on the most important aspect of your business, and that is building relationships.

Each time you reach out to someone in your database. Focus on deepening your relationship with them. Ask them questions and then ask them the next question. Look for ways that you can help them achieve their goals, even if it’s just connecting them with someone else in your database who can help. Truly listen to what they’re telling you, Including what they’re not saying. This is how you can deliver excellent service and build a reputation as a great real estate professional. People love to work with people they like. When you focus on building your relationship with them, they will be more likely to want to work with you in the future. Additionally, they’ll be more likely to refer you to other people they know. This is how your database expands and you can begin to build a foundation for a strong real estate business.

Smash your next Power Hour with CircleCloser

CircleCloser is more than a CRM, it can help you build a strong foundation for your real estate business. From scripts to goal setting, CircleCloser has the tools you need to develop the habits of a successful agent. Log in to CircleCloser for your next Power Hour and get started building relationships with the people in your database. Click here to learn more.