In real estate, building strong client relationships is critical to your long-term success in the business. Happy clients not only lead to repeat business but also generate valuable referrals. When you put your client relationships first, you can establish a loyal customer base, elevate your brand, and build the foundation for long-term success. But, how do you do that? Today we’ll give you the tools to help you put your relationships first.

How to put your client relationships first

Trust and loyalty are the cornerstones of any successful client relationship. When you prioritize your relationships, you’re communicating with your top relationships on a regular basis, which helps to build trust. The more they trust you, the more loyalty you’ll build. 

Provide exceptional service

One way to provide exceptional service is to be responsive to your clients. Promptly respond to client inquiries, whether it’s a phone call, email, or text message. This helps you to stay ahead of potential issues and provide solutions before they become problems. Additionally, communicate openly and honestly with your clients, even if the news isn’t positive.

Also, commit to continuous development. When you continuously educate yourself on market trends, legal regulations, and financing options, you can provide clients high-quality advice and expertise.

The last part of exceptional service is being reliable. Follow through on your promises and commitments. And follow up with your best clients to see if there are any ways that you can help. You never know when you or your connections may be of service. You are the center of your network and one of the best ways to connect to your network is to connect your network to one another. Use your connections to connect them to one another. 

Communicate effectively

Relationships are fostered by effective communication. Effective communication is when all parties feel heard and understood during the conversation. Here’s how to do so:

Listen actively

Pay close attention to your client’s needs and concerns. Instead of listening to the other person, we’re busy figuring out how we’re going to respond. When you listen, truly listen. Pay attention to what the other person is saying. Then, repeat it back to ensure you get it. Also, be sure to ask open-ended questions to get to the root of what you’re talking about and improve communication. We all want to be heard and this is the easiest way to not only show you’re listening, but also that you care about the other person.

Practice clear communication

Use clear and concise language to avoid misunderstandings. After all, you want to communicate to be heard and understood. Think about what you’re trying to convey and always be present in the conversation. This ensures that you’ll respond to what they’re saying instead of what you think they’re saying. Also, don’t use ambiguous language and be sure to explain things that aren’t clear.  If there’s any question be sure to ask clarifying questions. 

Make regular check-ins

Stay connected with your clients through regular communication, even after the transaction is complete. CircleCloser makes it easier to stay in touch with all of your favorite clients. Just sort them accordingly and they’ll pop up on your Dashboard when it’s time to connect with them. After you connect, be sure to follow up with them if they have a question or if you said you would reach out. It’s that easy! And CircleClose makes it so you’ll never forget to follow up with your best people.

Personalize it

Pay attention to your clients’ preferences and personal details. CircleCloser makes it easy to keep your clients information in one easy to find spot. When you connect with them, be sure to update their information. You can also create customized marketing materials that highlight the unique features of their property. Finally, a handwritten thank-you note can go a long way in showing your care and appreciation.

The benefits of strong client relationships

Leveraging Client Relationships for Referrals

Satisfied clients are your best marketing tool. Chances are they are already shouting your praises to everyone they know. Why not ask them to refer you officially to their friends and family? Referrals help you expand your client base and grow your business. The more referrals you can get the less time you have to spend cold calling or hoping a cold lead will turn warm. Don’t be afraid to ask satisfied clients to refer you to their friends and family.

Once you have the referral, provide exceptional service to them. Treat referrals with the same level of care and attention as your existing clients. Add them to CircleCloser, rank them, and make sure you consistently connect with them. When they pop up on your Dashboard, be sure to reach out. Then follow up with them, especially if they’re actively in the market to buy or sell. 

Don’t forget to use CircleCloser to track your referrals and implement a system to track the referrals and reward your top referrers. After all, they are the core of your business.

Build your long-term relationships

Strong client relationships are built over time; it’s not instant. You have to put in the work. By consistently providing exceptional service and staying in touch, you can foster long-lasting relationships that benefit both you and your clients. There are many ways to do so…

1. Celebrate milestones: When there is an important celebration, reach out. Send birthday cards, anniversary cards, or holiday gifts to show your appreciation. You can reach out with a hand-written card or gie them a call.
2. Stay connected: Look for ways and reasons to reach out to your database. Share industry news, market updates, or helpful tips through newsletters or social media. Or just reach out to say hello. They’d love to hear from you, especially because most people never hear from their agents again once the transaction has closed. Set yourself apart from the competition by staying in touch.
3. Offer additional services: Consider offering additional services, such as property management or home staging, to expand your relationship with clients. The more you can offer, the more value you’ll create for your clients. Or offer to connect clients to other professionals in your network who offer these services. After all, you are the hub of your database. Use your connections to connect your people to one another.

CircleCloser can help you build relationships with your database

We created CircleCloser to help real estate professionals build lasting relationships with their databases. CircleCloser CRM Software helps you manage your client relationships more effectively and efficiently. You’ll always know who to contact and when. Achieve your goals while you build the foundation for a lasting real estate business. Remember building strong relationships takes time. Don’t expect immediate results. Build trust and loyalty by providing exceptional service and staying in touch consistently. And, don’t forget to encourage satisfied clients to refer you to their friends and family.