Grow Your Business This Spring
Spring is the time for growth. It also tends to be the busiest time of the year for real estate. This is the perfect time to grow your real estate business. Even if they’re not currently in the market most people are curious about real estate. In addition to growing your business, you want to be sure that you are the one they’re thinking of when they have a question about real estate. You don’t want them going to another agent when you are here to answer all of their real estate questions. You want them to know you are there to help them achieve their real estate goals. This type of year is the perfect time to get in touch with your database especially if it’s been a while since you have contacted them. Let’s dive into how you can grow your business this spring.
Talk about your business
Many real estate agents want to grow their businesses, yet struggle to talk about them. Why? It often feels awkward to try to transition the conversation to yourself and your business. After all, everyone you know knows you’re an agent; if they want to buy or sell a home, they’ll come to you right? Not always. People need a reminder sometimes. While more experienced agents may take for granted that there are people who don’t know what they do, newer agents may lack the confidence to bring it up. They might question their expertise, worry about sounding inexperienced, or feel like an imposter. This lack of self-assurance can make it difficult to talk about their value as an agent and makes it seem impossible to engage in natural conversations about their work. However, the fundamental truth remains: if you don’t talk about your real estate business, no one will know you’re in the business.
Your contacts, while supportive, can’t read your mind. They may have a vague recollection that you’re involved in real estate, but unless you consistently and authentically remind them, your services will likely be forgotten. People are busy with their own lives, and unless you’re top-of-mind, they’ll naturally turn to other agents when their real estate needs arise. It’s not about being pushy; it’s about simply being present and accessible. People are always curious about real estate even if they’re not looking to buy or sell right now. Be the person that they rely upon for all of their real estate information.
How to talk about your business
So, how do you talk about your real estate business and build your relationships? The key is to prioritize relationships above all else. CircleCloser provides valuable scripts that guide you in bringing up your services naturally within conversations, whether you’re simply checking in with a former client or meeting someone new at a community event. These scripts give you an”in”, helping you avoid awkwardness and present yourself professionally and confidently.
The scripts are only as good as how often you practice them. Practice these scripts often. Rehearse them in front of a mirror, role-play with a colleague, or even just think through how you would adapt them to different scenarios. The more comfortable you become with the language, the more natural and conversational you’ll sound.
Look for opportunities within your daily interactions to bring up your business. When someone asks, “What’s new?” or “What are you working on?”, this is your chance to share your passion for real estate. Share information about your listings, the challenges and triumphs of the current market, or, most importantly, how you’re helping people achieve their real estate goals. Share stories of how you guided clients through complex processes and helped them find their dream homes or get the best price for their property. Be sure to emphasize that you’re a resource for them, regardless of whether they’re actively looking to buy or sell at that moment.
Make connections
Talking about your real estate business isn’t just about self-promotion; it’s a crucial opportunity to tap into one of your most valuable resources: your network. Every conversation, whether it’s a casual chat at a community event or a follow-up email, presents a chance to plant the seed about your services and, more importantly, ask for referrals. Think about it this way: you’re sharing market insights, discussing recent sales in the area, or talking about a new listing. These all offer natural ways to transition into a referral request. It’s easy to ask, “Do you know anyone who might be considering buying or selling in this market? I’ve been helping a lot of families find their dream homes lately, and I’d love to extend that same level of service to anyone you know.”
Sometimes, the person you’re speaking with will have someone in mind and provide you with their contact information right then and there. More often, however, they’ll need a moment to think. This is perfectly normal. Simply thank them and reiterate that you’d be grateful for any referrals they can send your way. The key is to make the process as easy as possible for them.
Whether you’re connecting with someone over the phone or online, always aim to end the conversation with a clear and direct request for an introduction. CircleCloser offers helpful scripts to guide these conversations, ensuring you sound natural and conversational, not pushy. After you’ve shared relevant market information and engaged in friendly conversation, you can smoothly transition into the referral request. If they express even a hint of interest or suggest they might know someone, immediately follow up by asking for their contact information.
Focus on your “favorite people”—those individuals in your network with whom you have a strong rapport. These are the individuals who are most likely to have a wide network of their own and who are invested in your success. They’ve likely had positive experiences working with you, and they’ll want their friends and family to receive the same level of care and professionalism. Explain to them that you’re looking to expand your client base and that you value their judgment and connections. They’ll be happy to help connect you with people they know who are actively considering a real estate transaction. They want the people they care about to be treated as well during their real estate transaction as you’ve treated them.
Following up
The process doesn’t end with the initial conversation. One of the easiest things real estate agents can do to grow their businesses is follow up. Consistent and strategic follow-up is absolutely essential for nurturing these potential leads and turning them into clients. CircleCloser is an invaluable tool for managing your contacts, tracking your interactions, and ensuring that no opportunity slips through the cracks. It allows you to categorize your relationships, set reminders for follow-up calls or emails, and personalize your communication based on the individual’s needs and interests. Following up isn’t about being aggressive or intrusive; it’s about demonstrating genuine care and building lasting relationships. A simple check-in email, a personalized note acknowledging a recent life event, or even a quick phone call to see how things are going can reinforce your connection and keep you top-of-mind when their real estate needs arise. Consistent follow-up is the cornerstone of building trust, establishing credibility, and ultimately, growing a thriving real estate business. It’s the difference between simply having a network and actively cultivating a powerful referral engine.
Connect more often with your best people
Want to grow your business fast? Add another Power Hour to your week. It might seem like a small change, but the more meaningful interactions you have with the people in your sphere of influence, the greater the likelihood they’ll introduce you to others who could benefit from your expertise. Think about it: everyone, when faced with the decision of buying or selling a home – often the largest financial transaction of their lives – needs the guidance and support of a seasoned professional. And when it comes to selling a property, especially one that holds years, even decades, of cherished memories, the emotional stakes are even higher. They need an agent who not only understands the market but also appreciates the sentimental value attached to the home.
Staying top of mind is crucial. Consistent communication, even if it’s just a quick check-in or a brief market update, reinforces your presence and keeps you at the forefront of their minds. Don’t just reach out when you need something; nurture those relationships by providing valuable insights, sharing relevant market trends, and demonstrating your ongoing commitment to their success.
Adding another Power Hour to your week isn’t just about making more calls; it’s about investing in your relationships. When the time comes—whether for them or someone they know—you’re the one they think of first. Because in the competitive world of real estate, consistent connection is the key to long-term success.
CircleCloser can help you grow your business this spring
Whether you are new to real estate or are an experienced professional, CircleCloser can help you grow your business this spring and all year long. Build relationships, track goals, and more. If you’re not using it yet, what are you waiting for? Click here to learn more.