Posts by Eric Johnson

In the competitive world of real estate, closing deals is great. However,  the true foundation of a thriving and sustainable real estate business lies in the strength of your relationships. It’s about nurturing connections with past clients. After all, they can become your biggest advocates. It’s also about guiding present clients through a seamless experience…

We’ve reached the midyear – are you on track to reaching your goals? The first half of the year has flown by in a whirlwind of showings, open houses, and closing deals. You’ve likely celebrated some wins, faced down a few challenges, and kept the momentum going. This is the best time to pause, take stock,…

In the competitive landscape of real estate, it can be costly and time-consuming to get new leads. But, did you know you have a powerful source of leads at your fingertips? Your past clients, and others in your database, hold the key to a steady stream of high-quality new business through their referrals. They are not…

Time is the most precious resource you have. It’s one of those things that, as a busy real estate professional, you don’t feel you have enough of. Between showings, client meetings, marketing efforts, and administrative tasks, you’d likely do anything to get more hours in the day. Although you can’t create more hours in the…

In real estate, success goes beyond simply closing deals or building a vast database. While these things  contribute to a thriving business, the cornerstone of sustained growth is in the practice of following up with leads and contacts. This approach fosters trust and helps you remain top-of-mind for potential clients. Moreover, it allows you to…

Want to expand your client base and build lasting relationships? Commit to professional development. Looking to master the latest market trends and negotiation tactics? Commit to professional development. Want to provide exceptional service that earns referrals and repeat business? Commit to professional development. All roads that lead to success begin with personal development. In the…

What’s one thing that you should be doing to set yourself apart from the competition because most real estate professionals don’t? Follow up! It’s really that simple. Unfortunately, it’s the one thing that most real estate agents don’t do, even when they’re actively working with a client. Many buyers and sellers complain that they don’t…

Let’s get real: real estate isn’t a 9-to-5 job. It can feel like a hustle. But let’s be honest, who wouldn’t want to wake up feeling motivated and ready to conquer the day? Wouldn’t you love to have a winning morning routine that will fuel your real estate success? We’ll cover how to start each…

In real estate, success hinges on more than just finding the right properties and closing deals. To build a thriving and enduring business, it requires a consistent approach across every aspect of your work. We’ve talked about it before. Consistency is the key to your business, all aspects of it. You need to be consistent…

In real estate, building strong client relationships is critical to your long-term success in the business. Happy clients not only lead to repeat business but also generate valuable referrals. When you put your client relationships first, you can establish a loyal customer base, elevate your brand, and build the foundation for long-term success. But, how…

As a real estate professional, success isn’t merely about hard work. It’s about working smarter and being fueled by effective habits. Consistent habits ensure steady progress, even when motivation wanes. The habits you’ve cultivated can make or break your journey to success. Habits may seem minor, but they are the focus of your energy and…

Don’t wait until January to set goals. In the fast-paced world of real estate, acting now can give you a significant advantage over competitors waiting until the new year. The good news is, as you prepare for the holidays, you may find that you have a bit more time to think about your business and…

The real estate industry, while often filled with excitement and rewards, can also be demanding and stressful. The long hours, constant pressure to close deals, and tough negotiations can take a toll on even the most seasoned professionals. The result?  Burnout. That is pure physical, emotional, and mental exhaustion. Burnout is a serious issue that…