The heart of real estate isn’t just about properties and transactions – it’s about people. Building strong, lasting connections with our clients can set us apart in this competitive industry. Although we know we need to connect, it can be tough to remember to do so. After all, it’s easy to get busy with transactions and lose sight of building our businesses. Staying connected to your clients is a great way to build your database. Here’s how…

Be Consistent

Consistency is key to everything in business, especially building relationships. Showing up regularly and being present in your clients’ lives is crucial. This doesn’t mean you need to bombard them with messages every day, but a regular check-in goes a long way. Whether it’s through a quick email, a text, or a social media comment, staying in touch keeps you top of mind. CircleCloser makes it easy to keep in touch with your database regularly and within a time frame that fits your relationship with them. 

This includes following up. Following up shows you are reliable. Reliability is a huge part of consistency. If you say you’re going to do something, make sure you follow through. Whether it’s setting up a viewing or simply returning a call, doing what you say you will helps build trust and shows your clients they can count on you. 

You can follow up anytime. Even after the deal is closed, your job isn’t done. Follow up with your clients to see how they’re settling in. Answer a question someone you’re currently working with has about a listing. Check in with someone you were referred to to see how you can help. All of these are ways to grow your relationships.

Be Interested

Taking a genuine interest in your clients’ lives can make a world of difference. Ask them about their families, their jobs, their hobbies – anything that gives you a better sense of who they are as people. This isn’t just about gathering information; it’s about showing that you care about them beyond the business transaction. 

Ask them relevant questions about themselves and their lives. Do they have a pet? What’s their favorite sports team? Any upcoming vacations? Jotting down these little details and bringing them up in conversation later shows that you’re paying attention and truly care. It’s these small gestures that can make your clients feel special and valued. Be sure to add anything you find out to their entry in your database.

Don’t forget to listen

When your clients talk, really listen. Nod, make eye contact, and ask follow-up questions. This not only shows that you’re interested but also helps you understand their needs and preferences better. Many people don’t listen, they’re plotting their next comment or practicing the sell in their heads. By truly listening, you set yourself apart from everyone 

If you’re currently working with them, remember to be patient and understanding. Buying or selling a home can be stressful. Be understanding and offer reassurance when needed. Your empathy will help clients feel supported and valued.

Get Social Online and Offline

Social media is a goldmine for staying connected. Follow your clients on platforms like Facebook, Instagram, and LinkedIn. Like and comment on their posts, share interesting articles, and even tag them in relevant content. This kind of engagement shows that you’re interested in their lives and not just their business.

While you’re getting social, don’t forget to provide value. Keep your clients informed about market trends, home maintenance tips, and local events. Sending out a monthly newsletter or a quick update email or even posting tips on social media with valuable information shows that you’re invested in them. You can also call or text them updated information to keep them informed of the market. When you see them in person, share what you know. It’s about connecting as well as showing your expertise in the market and your industry and niche. The more points of contact, the more you can truly connect.

Look for Ways to Make Their Days

Sometimes, it’s the little things that make the biggest difference. Sending a text or message over a messaging app can let them know how much you care. Take it an extra step by writing a handwritten note, dropping off a small gift, or simply remembering an important event in their life to brighten your client’s day. These small gestures show that you care and are thinking of them.

Don’t forget to keep it personal. Everyone appreciates a personal touch. Tailor your communication and services to fit each client’s unique personality and preferences. It shows you value them as a person, not just as a potential transaction.

Connecting with your clients on a deeper level is not just about making a sale; it’s about building lasting relationships that bring value to both you and your clients. By being consistent, taking a genuine interest, following up, noting details, and looking for ways to make their day, you can create a client base that trusts you, values your service, and refers you to others. Remember, in the real estate business, people do business with people they like and trust. So, invest the time and effort into building those connections, and you’ll reap the rewards.

CircleCloser makes it easier to connect with your best people

We developed CircleCloser to make it easier to connect with your database, especially your top clients and referrers. Once you import your database and sort them according to your relationship, CircleCloser creates a list of people to connect with each day. It also helps you create and set goals, track activities and more. Click here to learn more.